The ease at which you can create your own branded products with minimal training or additional costs would be my favorite! I have been able to use this product since it was first released back when we were still using our old system that had all kinds of problems (and cost us $80k). We are now up and running again without any issues thanks to their support team!! They also offer free trials so there's no risk here either if you're not sure about what they do before signing anything away from them. If anyone has questions just ask because chances are someone else will know something too :).