The easy-to-use interface and the possibility to use it with multiple platforms. The ability to track campaigns, reach and performance of each of them is wonderful. The ability to create custom campaigns and send them to multiple platforms at the same time is also amazing. The free plan is limited. The price for the paid plan is not quite fair. The fact that the platform is not mobile-friendly and the reports are not easy to use. There are better platforms out there that are more expensive and more powerful. The ability to run campaigns on multiple platforms and send them to the same audience at the same time is very useful.