Easy set up; intuitive software interface that works well for my job needs- not too many features I use often but it does what i need most times without question or issues! Price is ok compared other tools out there in this category - the price point should be higher if they want their product/sales people happy (or maybe its just me). For power take off requirements at work where speed counts we are able get results fast using zitektipo's PTO feature which saves time vs having someone else manually enter data into our spreadsheet modeler tool everytime an order comes through.- so far no complaints about easeofuse / intuitiveness etc- would like better integration wtih some external spreadsheets though could also add something custom?