It is very user-friendly for new users who are not familiar with charting services or even analytics tools in general! I like that it's easy enough to use but also has some advanced features which allow you more control over your reports than other platforms we've used before (like Google Analytics). The platform itself could be improved by adding an iOS app - would make life easier if one were able to access charts while out of office hours. We're solving our own problems when looking at how many streams each track gets vs where those tracks rank within the genre/artist spectrum etc. Using these insights allows us to see what content works best across social media channels & improve future efforts accordingly. This tool helps me understand my audience better through real time listening stats compared against previous years' results allowing actionable decisions about marketing strategy moving forward. A lot less "guessing" required now instead relying.