I have naturally level 1 hair, but it was bleached to level 10, so I'm light blonde. I need to tone my hair to make it look silver blonde. I really think that keeps me from frowning so easily. Keep in mind that toner is more like a very thin shade meant to counteract yellow. I'm sure if your hair was more saturated with a synthetic color like red it would help it last a lot longer, but toner doesn't usually stay that long or it turns blue or purple. .The smell reminds me of juice, but a bit tart. It's 3/5. It's really good, I only prefer gourmand scents. I find it creates a sudsy, gentler lather (I only wash my hair once, maybe twice a week) than lather. I feel like it's gentler, but I usually prefer a no-lather, no-sulphate shampoo, but I still give the texture a 4/5. When you rinse your hair, it gets a little tangled, like... . Kind of rough? It's like there's some friction in it. If you have fine hair and normally only use shampoo, you won't like the look. I personally have coarse hair so I always style it deep anyway so it's not a problem for me but it's not one of those low maintenance shampoos for YT to keep hair from weighing down. I haven't noticed any build up, but always have when I have a sulfate free shampoo. I always try to use a clarifying shampoo about once a month or two to get rid of impurities. Again, I've used this about 5 times and haven't noticed any build up yet. I love that it contains quinoa protein, but I'm not sure if it does anything as it washes out pretty quickly. In general I like it very much. If you have dry hair, be sure to use conditioner or conditioner after styling. I used it once when I wasn't conditioning after using it in the shower and my hair didn't feel like a crust but it was a little tangled here and there so it's not inherently terrible, it's just better to always use conditioner with it for the best results
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