My favorite feature of myelination platform was its ability to make predictions using Machine Learning models which we could use for our marketing campaigns. The UI and UX of this tool needs some improvement as it took lot of time for me to discover what exactly I am looking at while exploring through different pages. If you are going in direction with marketing then definitely go ahead with it but if you want something more professional or advanced than that try other tools available out there. We have used it as part of an application called 'MyWish'. For marketing purpose mainly where users can fill their wishlist when they purchase certain products from us.