I like that it is easy to use, can be used for both 2d and 3d animations, allows customization of characters etc. The only thing i dislike about planmaster3d is that you have to pay monthly subscription fee which could be costly if your business has large number of users in its database. If budget permits then this software should definitely be considered. We are using planmaster for our logo animation projects. It's not so difficult to learn how to work with this tool once you know what you want do or accomplish. You need some basic knowledge of Photoshop/illustrator but nothing too complex. This software makes designing logos easier than any other program we were previously working with.