I like that it has an option to see both upvotes & down votes as well; which helps me understand what people are thinking about my content or product/service! It's very easy in using this tool-it does provide great data if you ask any questions related -what works best? What should be improved from your standpoint&;etc-. There isn't much i dislike when dealing with smart look but there may also not have been anything else mentioned by others so far either :) Great software!! Very helpful while optimizing our blog posts (blogging). Also really helped us optimize landing pages too where we get more leads through conversions after improving overall experience via better UX design etc.-the way they help analyze each page gives results right away without waiting long time before getting responses back. The ability to track user behavior by using cookies enabled me as an advertiser or publisher (website owner) in order to see how engaged my visitors were with each product I had placed within its channel section at that time - which helped us choose future products we would like our audience focus upon at any given moment so they could be more productive when working through content related pages where advertising was displayed during these visits!