The ability of being able use it from any platform is really great! We were using other tools in order that users could only login with Facebook but now we're not limited at all since bloomberg has this option as well!! I also like how easy you can navigate through your dashboard once logged into facebook which makes things easier than before where there was no such thing or something similar.
It's amazing because everything seems so organized here (and very intuitive) plus if someone wants more information about some aspect then just click "learn" button next time around :) Really simple tool overall even though sometimes when new updates are applied by FB itself its hard to see what exactly changed/what happened cause maybe one minor change might be considered an update while others wont get noticed unless viewed separately -.- So yeah- keep up good work guys :). Being social media marketeer myself i do know first hand these problems happening often especially during campaigns etc..