I love that it's very easy to use, and you can customize it as much or as little as you want. It has been great for my business. There are some features that I wish were not so expensive to have. For example, we would like to have a way to send out more than one email at a time, but it doesn't currently do that. You'd think since it's such a good product that there wouldn't be any problems with it. Great product for your business! I'm able to send out emails with all of my customers' information in an easy and efficient manner. Also, since it's addressable, I can easily track when they open the emails.