I love how easy it is for my team of content writers/social media managers - they are using an intuitive interface which makes their lives easier! They can collaborate easily with other teams in our organisation as well; this really helps us get more work done quicker than before we introduced SpoonShot into the picture!! The only downside at present time would be lack off customer support (but i'm sure its coming soon!) We're leveraging technology so heavily now within Marketing departments across multiple industries but also working closely with clients who have no idea what Social Media marketing even means or looks like! This has helped me communicate new concepts much better when previously most people just saw text written out loud onto PowerPoint slides :).