The user friendly UI, excellent support in making changes as per our requirement; very easy to use for non-technical users also! We were looking at different marketing automation tools with good flexibility options like ability of targeting multiple campaigns simultaneously etc., I am glad that we chose TapCliq after going through their demo's which seems more flexible than other similar products such has Eloqua or Marketo - Ability To target Customers/Clients using Multiple parameters (like Email IDs) from one record at same time without any duplication issues.- Highly customizable User Interface- Excellent Documentation helps us learn quickly while implementing it into my product. Their customer service team never hesitates when required help even during weekend days too!! Would love if they could expand into India territory since there are many companies who do not have presence here but work across borders all over world hence would be great.