MobilTic has been great in helping us understand our customers better than ever before! We are able to track all different aspects with ease through their platform & we can easily create custom dashboards for each type of analysis needed within my team. I wish they were more flexible when it came to creating new modules though - sometimes you need/want something right off the bat but this isn't always easy or possible without some coding knowledge which could be outside your budget / skillset (we're solving small businesses). Our goal as marketers was to get detailed information about what exactly people do once upon opening up our website so we would know how best to continue engaging them throughout there journey from start to finish with us.