The most important part of this software for me was being able to have my own database which I could edit myself with ease! It's not nearly as good at what it promises (although there are other programs out their doing similar things). You can't do anything outside of its "structure" because you don't know how much data or content has been used before. If your list gets too big, all of sudden it stops working properly so be prepared. We found ourselves having less people showing up than expected after we started using this program. This also meant more wasted time trying to get them into our system. So far nothing bad about enthusem direct mail automation but if anyone else uses this product please ask questions when signing up and try different ways around getting information from clients/employers they want included in the mailing lists. Being able to create databases of potential customers without wasting money sending mass emails and then filtering through who actually.