I like most about mobilytix is its ability to track different types of campaigns with ease.It has very good reporting tools which can be easily customized for our own use.In addition it also provides many other useful features such as inbuilt CRM etc.The only thing i dislike about this product is lack of some advanced reports.So if you are looking for something easy then go ahead but if your requirement is more advance than this one go for better products.As compared to other similar softwares we used Mobilytix was much easier to implement and manage all our campaign within few days.We have been able to get complete insight into each users behaviour throughout their journey.