I like how easy it is to get going with Ember, without having to learn all of its quirks first. The documentation could be better, but it's getting there! It was so much easier than learning Angular or React. I didn't have any problems figuring out what I needed from the docs. In fact, they were a bit sparse at times, which made me want to go digging deeper into the source code and figure things out myself. This helped immensely as I'm not very experienced in front-end development. Getting up and running fast with EmberJS was key to our success when we started building this product. It has been great working alongside other developers who are familiar with the technology stack, since their experience allowed us to tackle challenges that would've otherwise stumped us.