The fact that it has so many templates to choose from, including ones for Google AdWords campaigns as well! It's easy enought even an amateur like myself can use without feeling overwhelmed by all of its features. Sometimes I wish there were more ways to customize each individual template but overall this tool makes creating engaging ads super simple. As with any product - you get what you pay for here. There are some free options available however they lack certain advanced tools which could make them less expensive than paid solutions. If your looking into building out new ad strategies or just want something really user-friendly then try using zen land first before going forward to other products (like LeadPages). Landing pages/creating content in general; we've seen great results since implementing ZL onto our site.