I love how it shows you all your prospects information right there in one place, so no more digging through multiple spreadsheets to find my contact info! Would like for this app was better at keeping track of previous calls which is something that we need from our CRM system as well but they do have other features suchas creating campaigns/mass text etc - not sure if these are included or just extra apps needed? This has been very helpful when trying new leads with out having them call first because its quick & easy access their number directly off infogeneite's database!!