I wanted to find a toothpaste that would protect my kids' teeth well, without the risk of fluoride, and taste good, otherwise kids won't use it. This toothpaste hits the spot, and the bonus is that it's more affordable than many other natural options. If you have any doubts about the safety of fluoride, have younger children who still swallow toothpaste, or are just looking for something good and protective, I would suggest trying hydroxyapatite products.
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