I like that it's easy for me as an SEO marketer to use! It allows us to easily do competitive research within our own site first before we submit content or link building to other sites. We are also able to see what traffic is coming from where which helps with tracking performance metrics. You're pretty much limited in terms of how many concurrent users you can track at once but this doesn't seem to affect them too badly since Google Analytics does support up to 1 million simultaneous devices being tracked. If you want good data on web analytics then consider using crazy egg rather than google analyticsease they provide quite detailed information but only when used together. Web analytics software should be integrated into both organic search engine results page (SERPs) & paid advertisement campaigns. This gives more insight on overall campaign progress without having to manually check each individual channel separately. The ability for me as an individual who is creating web pages or advertising content in my field (web design) it's easy enough that I don't need any training at all! It just works right after installing from their site with no issues what-so ever since then!! Nothing really - which isn’t always good but this was not something we had problems using before either way its very useful & simple too use compared other tools available such as Google Analytics etc..