I like that it works with our CMS as well as other sites we integrate with such as Shopify etc. Also great support team! Sometimes you can have some issues integrating but they are very quick at replying so no problem there. For us its been super easy working with this platform for months now. Easy setup process when integrated into your shop/website so not much hassle once up running. Great product from my experience and always will use if needed again or recommend anyone looking for something similar to add on functionality without heavy costs attached. 1) Integrated system is simple2) Support given by their sales teams really helpful3) Can be used across different platforms4) Free trial which gives good idea about how things work5) Cost effective option compared to heavier options available.