Apple: is one of the largest corporations in the world, has a very complete commercial emporium all its products are exclusive, and takes great care of its commercial image, focus on the daily life of users, is a prestigious brand worldwide, focusing on products of latest technologies seeking to achieve a very complete commercial scheme allowing to establish a long trajectory since its first launch, is currently the company with the highest value in the stock market its shares are constantly rising and much of the market corporations have a lot of money invested in it, One of the most interesting points is about its technological products are known as Smartphone which have marked a before and after telecommunications globally, considering one of the great trajectories, the market has different development department, offers desktop products such as computers, laptop and tablet, has its own operating system in the market, with a large application store for all its platforms, It is a very serious corporation and has always focused on its brand and what Apple represents for the modern world, it has one of the processors at a technological level with the highest performance today with the smallest nanometers at the microchip level, its products stand out for being different and possibly unique both in its image and in its operation, point to consider in the quality of construction of its components as they are built with the best quality of the materials currently on the market, is a futuristic company sells brand, technology and style, and will be present for a long time due to its high level of market capitalization, allows a payment system based entirely on its platform, and has exclusive cloud service, has its own encryption of information at the commercial level, has a payment gateway integrated directly into its websit.