The way that it integrates across all of our tools is amazing, from email marketing automation through CRM data into social media insights as well! I wish there were more features in some areas but still overall great product/service so far!! We have been able use this tool since we started using Pardot (our lead & contact management) several years ago now - they can pull information out at any time if needed which makes my life easier by being one less software solution you need run your business off-premise or cloud services like AWS / Azure etc..