The ease of use, how quickly I was able to get up & running with it - not having any prior experience or knowledge required! It's an excellent product for those who are new in business as well as seasoned veterans alike (it can be used by both).
There really isn't anything much negative about this program at all so far other than some minor glitches here n there but nothing too serious either way since they have been addressed quite rapidly once notified via their support team members!! Excellent customer service which makes you feel like your problem matters just because someone cares enough to help resolve them right away without delay/hassle whatsoever.