I recently bought Not Your Mothers Blonde Moment Purple Shampoo from Target and also this one from Amazon because they say to rotate products. This far exceeds the target purchase and is probably one of the best purple shampoos I have ever used. I'm naturally blonde, but I lighten my hair for a lighter shade and get a lot of yellow undertones. I literally left this villain in my hair for 2 minutes and my hair was white. The only thing I didn't really like was that my hair turned purple the first time I used it. The second wash with normal shampoo was perfect. I've gotten a lot of compliments anyway, but if you don't like the purple look, try it for the first time on your day off. Otherwise highly recommended!
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