High-quality towels, comparable to any beach towel. As the ad says, they are not suitable for seat covers. These are just terry towels but with a good hook and eye to keep them in place at the top. They seem to cover my cloth seats well without slipping. Leather seats can be a different story. I had these towels jingled because of the cost. Yes, they have the Jeep logo printed on them nicely, but $30 for a $5 beach towel?