The best part about this website was not only did it make our events look great but also gave us some very useful data to help with future planning of upcoming social media campaigns! Some features were difficult for younger audiences (under 18) as they are more technical than we had anticipated so be sure you know what your audience will need before using them if necessary - otherwise there's nothing really bad I can say here at all- just use these tools because their value in terms or benefits far outweigh any potential downsides!! We used most everything from creating custom hashtags & keywords through Facebook Insights API integration which helped create better content ideas/plans etc.-.