The ease of use, it's ability to be used in any environment with no additional licensing required for most products (except where noted). It does not have as many features out there but what you need can easily fit into one product line so your organization doesn't get overwhelmed by too much at once! I wish we could add more fields/options than just "On", or maybe even create an option within each field itself like some other programs do? This would make life easier when creating reports since they are already set up how i want them without having me go back & forth between different tabs while adding data from multiple sources - which takes time away form my day job haha!! Also love being able to see all tasks assigned vs only those currently active across projects / departments etc., this also makes assigning work items easy because who wants their.