The ease of use, it's ability to be used in any environment with no additional licensing required for most products (except where noted). It does not have as many features out there but what you need can easily fit into one product line so your organization doesn't get overwhelmed by too much at once! I wish we could add more fields/options than just "On", or maybe even create an option within each field itself like some other programs do? This would make life easier when creating reports since