I like that we can see how many people are engaging, which is helpful for determining if it's worth continuing an account or not! It also helps us determine when someone should be featured in our blog posts so they get more engagement from their followers as well - great tool!! We have been using this product since about 2 years ago but haven't used any of its features recently because there was no need until now (we've just started doing sponsored campaigns).
However after seeing all these new tools being released by them lately i'm excited again :) If you're looking into getting paid ads done through social media platforms then definitely consider giving starngage some serious thought too. The biggest benefit would probably come down to having better control over what type/size audience gets exposed vs other ad networks out here who don;t give much info regarding reach etc...