Two things to note. As stated in the subject line, the Samsung photo shows a curved building. This image was specifically chosen to reinforce the PERCEPTION that the "deep" curve of Monitor 27 is more dramatic. While unpacking. it is not. Second, the base is rather functionless. You simply screw 2 basic components together. The downside to this simplicity is that you can't tilt the screen up/down to match your eye level when you're at your desk. They could at least give us the ability to tilt 5-10 degrees. Otherwise, as expected from Samsung, this is a quality monitor at a good price.
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