It is very easy to use, it has many features and it's free! I like that you can easily manage your team members and create campaigns for them. I also like that you can track all of the metrics that you need. Sometimes it takes some time to load sometimes, but it is better than not having it at all. This program helps me with my business. It has helped me organize everything in one place. Everything is easier for me now. I also love how much data they give you about your users. It's great to see what kind of information they are providing.