This lamp is definitely a "soft white" color with a warm slightly yellowish hue. I prefer the GE Reveal line of LED bulbs, which produce a warm glow that's nowhere near as amber. (I believe the color temperature of these lamps is 2700K, while the Reveal Soft White lamps are 2850K.) However, the price of the two lamps differs significantly: this lamp costs less than half of an equivalent Reveal lamp. Compared to other LED brands I've tried, the GE range has a longer average lifespan, although not the 13 years advertised on the packaging. I personally use this bulb in my closets because the price is lower and I use the Reveal line in all the lights in the house where the hue has a greater impact.
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