I like how it helps me understand my target customer better by letting me see which companies are currently using our product, as well as what they're looking for from us! It's also great because we can actually find potential customers who might be interested in working with us! The only thing about this tool I don't really enjoy is some of its features could use more explanation (for example why there isn't an option for "no interest").
If your team doesn't have enough time - then maybe try hiring someone just to handle all these tasks since sometimes things get lost between departments if no one takes initiative. We've been able to track down new leads faster than ever before thanks to having access to so many different marketing databases at once!