The ease with which we can access information about our competitor's websites/brands makes this software very useful for monitoring competition from different angles at any given point-in time i e., how they're doing vis.-vis us now or what happened last week/month etc.. It also provides great insight into customer behavior - so I have been able figure out where my marketing spend should go next! Nothing much as such but just keep updating your profile whenever you want new features added by them (like better search engine visibility). Also there are minor issues like sometimes when refreshing page gets stuck briefly after few seconds then comes up again later only if u refresh multiple times within short span; otherwise its pretty stable though not perfect yet compared other similar platforms available today!! Monitoring website performance across geographies & industries using data analytics platform.