I like that it's easy to use, has great customer support (both through email or in person), is very intuitive for new users as well as advanced ones who are familiar with other analytics tools out there such as Google Data Studio etc., can be used across all channels including web/mobile apps & native mobile applications - making insights from data much easier than before! It does not have any integrations at this time but they do plan to integrate some of these platforms soon so stay tuned if you're interested in using their product outside just marketing campaigns. The platform itself isn't free which makes sense because most people will need an account set up first otherwise how would one even see anything? Marketing campaign management tool where we track our performance metrics daily within each channel.