It has helped me to understand my business needs, it helps in creating ROI for our clients by using data analytics tools. The best thing I like about market power is that it provides all-inclusive solution which include cloud solutions, mobile applications as well as web application development. Although there are some minor glitches with UI but overall its one of the good product from an end user perspective. If you have any doubts regarding your current process or want to know more details, then this tool will help you out. We used Market Power mainly for customer engagement and retention analysis, we also use market power to create custom reports which can be useful at multiple levels within the organization.