This is NOT generic. Once you log into their Facebook page, they'll tell you - prime, degrease, blah blah blah - anything to promote THEIR product. end with brush strokes. I've been using different products for years - no primer, sanding with Lysol first, and I RARELY need more than two coats (even when going from dark to light furniture) - in fact I just made a table that was black and red, and used Savannah and Cascade (the other product mentioned), two coats, satin poly and done. I use very cheap sponge brushes and don't want to throw them away when I'm done. This product? 4 coats on a light dressing table and it looks terrible. I have to do it again. And I'll do it with my trusty chalk paint. It's available in a million colors, isn't overpriced, and lasts like oil. Oh, and don't you dare berate their product in their Facebook group - they block you for telling the truth - it's all about sales, not promotion. Truth.
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