The ability to connect with our customers in real time without having them wait days or weeks after their initial request has been sent! This feature alone makes it worth using this software over other sales platforms we've used previously (Salesforce being one of those). I dislike that there's not an easy way when you're viewing your email inbox/history from within skynomoose; You need click through each individual message before seeing if they are new messages received since last visit - which can get tedious quickly as well!! It would be nice just have everything show up at once so its easier than looking back thru multiple emails /clicks etc.. We use SKYNAMO primarily because most companies don't offer "Push" notifications into my phone via text messaging like some others do but also due mainly to ease & speed factor compared to competitors products out today.