I like that it is easy to use, they have great customer service from people who are knowledgeable in their field of expertise (agronomy) which makes me feel more confident about my questions or concerns being answered appropriately by someone with experience! The price point can be difficult when comparing other cloud-based platforms out there as well but overall this product has been very effective at our farm level communication needs.
We love how all fields across multiple farms are able to communicate easily via text messages/emails without having any technical knowledge necessary because we simply sign up using an app downloaded onto mobile devices. It's also helpful if you're not around your phone often since most notifications go directly into inboxes so no matter where you may happen upon them while away from home base its simple enough to get back online quickly.