The dashboard shows me my website traffic with Google Analytics in an easy way that I can use easily! It's great because you don't have to enter all those codes from different analytics services like GA or Hotjar etc., so no worries there :) You also get some nice metrics about how many people are using their site at any given time (daily active users). But honestly speaking - nothing bad really comes out when talking abotu this tool. Maybe add more features but overall everything seems alright :D Keep up good work guys!! Sometimes we're looking for something simple yet effective solution which would help us improve our clients' websites performance without spending too much money or effort. This software does exactly what they promise-it adds new functionality such as A/B testing and user tracking into one place giving control over multiple accounts through just 1 account manager who could make changes across them very quickly. Also now every client has access to his own profile showing.