The simplicity of being able to create reports in real-time from any device with simple drag & drop functionality is really nice! We are using it for our sales team's daily reporting needs - they can easily share information internally within an organization or externally across multiple locations via SharePoint (or other file sharing platforms).
There was not much I disliked about this tool but if you're looking at something that will allow your reps/sales people access quickly then give them what works best so everyone wins :) Reporting outbound calls by location has been very easy as well since we've deployed into Salesforce CRM which made tracking data easier than ever before now!!