I like how easy it is to organize our social media, keep track of all services we are offering as a business through this platform. It makes scheduling client visits so much easier! Love the interface too - no other platforms have such an intuitive design! Wish there would be a way to customize my own profile page with photos from another photographer (the one I am replacing) if I wish to do portraits in addition to senior pictures/family pictures. Also, love the ability to post multiple service options online at once (including pricing!). Have really appreciated the ease of using their communication system! We use it to communicate about upcoming events, new services being offered as well as keeping up to date with each others' activities. This has been super helpful for us when planning our next event or vacation together. The ability to have several different projects open at the same time allows me to schedule appointments around.