Review on Drmetrix by Anthony Arcos

The ability to see what campaigns are working, which ones aren't, where people don't convert etc. This gives us all of this data in one place so we can make informed decisions about our advertising spend. I dislike that it's not as easy to use as other platforms like AdWords or Google Analytics - but maybe that will change over time! We've been able to track conversions from different channels (TV, OTT, online) and find out exactly how each channel performs and allows us to optimise our marketing efforts accordingly.