This is a non-governmental establishment that I love because they are customer focused, they are open and transparent and they even offers flexibility and choice. Talking about their focus on customer, they take their customers feedback so serious and they even use to design investment solutions just for the sake of their needs (I mean to meet their needs) and they the type of company that value advice and that makes them bringing and making channels for all their clients to advise them, according to my understanding and what I saw in my research. Talking about the offers they make and these offers are Choice and flexibility, Choice and flexibility is popularly known to be in the heart of this company that they offering to clients because it is known that customer's has on how to access the company, and they even use as many parts of the companies offering they wish and prefer to use.