The UI is very intuitive, you can easily integrate it into any website or application that has an API as well! This means I have been able to build out some pretty interesting applications using their products without having too much experience in programming itself - just building something cool :) Their support team was also great at getting back quickly when they needed help troubleshooting issues we were running across ourselves (we're not always experts).
We are solving one of our biggest problems by creating templates from email addresses collected through social media apps/sites so people don't need separate accounts anymore; this allows us better insights about how many new users sign up each day etc., which helps drive engagement & content creation efforts more effectively among other things.