The ability for me as an individual user is that I can create my own personal dashboard in order build out custom reports or look at historical trends in our marketing campaigns within this platform itself! It could be so much better if it allowed more than one person (or department) access/permissions but currently only allows 1 account per customer which works fine by us since we are small business who just need occasional use during busy days etc.. however other features such as being able to see what others have been viewing would add value too!! We're trying hard not make any changes until they start offering additional options like allowing multiple accounts - although i'm sure there will always come issues when you try new things sometimes :) Currently using datagraan primarily through analytics from Google Analytics & Facebook Insights API integration where some dashboards allow direct import via.