I like that they are very flexible when it comes to working around things you don't know about until after your project has been started - we had some ideas for new products or services but hadn’t really thought out exactly what those would be yet so were having trouble figuring them all into our final release plan (this was before using their software though).
They helped us figure everything else out too from logo design through business model & marketing strategy development! The process took longer than expected because there's just SO much info/materials online these days- sometimes finding answers can take forever if not impossible unless someone knows where specifically to look first. It made sense why this happened as well since many parts could have easily worked without each other which makes perfect logical senes given how complicated branding projects get nowadays :) We ended up getting almost.