If you're tired of paying $30 for a tom-tom strap that lasts about 6 months, this is the alternative you've been waiting for. Durability is still unclear but at this price point it should only take 3 months to beat an expensive tom tam strap that keeps breaking. As mentioned, it doesn't fit perfectly and the square function button is a little harder to press down. But overall it's much better than the tomtom version in terms of price and features. I'll update once I know how durable it is. Update 5/7/2018 - just over 6 months have passed and the bracelet is in the same condition as when purchased. No tears or anything, I wear this strap every day. Update 11/5/2018 - today it broke. It stayed like that for about 1 year. It broke on the edge holding the display, not the wrist strap. I'll order another one, but it's definitely not perfect.
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