Easy to use with multiple options of messages that can be sent out in real time or scheduled ahead. Can send texts via phone numbers as well which helps us keep up-to date without having too many people involved at once! Not much I dislike about it but would like more templates available if you're looking into using this product further than just getting started when setting things straight from day one will help your success rate immensely!! Bulk texting has been extremely helpful over our entire team's involvement within my organization. It allows me (the admin) so see what works best before we go live across all departments/employees etc..